I am a huge fan of Facebook and set out my stall pretty early that Facebook will beat Google in the end. However, on this occasion Facebook have got it wrong. Badly wrong. They have rolled out a new comment system for site owners to essentially integrate one's wall onto a site for commenting purposes. Techcrunch are testing this new feature and have the full story with all the bells and whistles but it is genuinely a terrible idea to do this. Here's six reasons why:
1) Why would Google & Twitter join the party? For the first time they can make Facebook look like fools. Yahoo & Facebook is not enough to roll this out. I'll bet Techcrunch walk away from this and Facebook take it back into dev. There it will die. I would not run it on the sites I run for these very reasons. I am very happy with Disqus.
2) On my wall give people a choice to reply 'Just On FB' OR 'On & Off FB' not just the latter.
3) Facebook: stop worrying about breadth and focus on depth now. Breadth creeps people out, depth impresses.
4) The spacing formatting I applied on Techcrunch in my comment is gone when it appears on Facebook.
5) People SHOULD be more aware on the web but in reality they are not. Most of of my FB friends probably have no idea what TechCrunch is so why would they assume they are posting off of Facebook. Answer? They wouldn't make that assumption.
6) When I post on various threads on the Techcrunch article they do not unify anywhere anyway so what is really the overall point? Not comment unification. Just Facebook creep really...
Any more reasons needed?
Facebook: backburner and more dev now. Before anyone really thinks this is a serious rollout and you lose face a la Google...(buzz/wave/latitude et al)