Yesterday Dan Whitworth of the BBC reported that the 'Worst Song Ever' has got 16,000,000+ views on YouTube.
A day later and it's pushing past 22,000,000+ views.
It's not the worst song ever. It's no prize winner but then lets face it, almost all the music we hear these days is processed tripe. In a race to the bottom this track hardly stands out as being significantly worse. It has a remotely catchy hook. I suspect it will do well. With the right PR campaign. Hmmm...oh damn, wait a minute, I've just PR'd it too...dagnabit!
Genius PR campaign!